Home > What We Do > Issue Analysis
Understanding a complex topic is one skill, explaining it for public understanding, another. We do both.
SalientPoint principals uniquely combine technical backgrounds—and the analytical thinking these disciplines instill—with decades of communications plan development and implementation.
It’s this mix of discrete skill-sets, a blending of science and art, that allows us to appreciate the objective and subjective parts of any assignment; that enables us to research, then assess quantitatively and qualitatively; that makes us adept at crafting the words and graphics of a report, white paper or position paper, or testimony that must connect with legislators, business leaders, voters, constituents, the media, the public, or a combination of these audiences.
Materials that speak to readers can promote fact-based decisions, help shape policymaking, and inform and influence public opinion on any legislative, regulatory, or business subject matter.
